There are many organisations that have world-class safety systems producing world-class safety performances. However, despite world-class safety systems, many organisations have reached a plateau in their safety performance, and injuries still occur.

Statements such as the following are often made are:

1“We have everything in place and yet we still have injuries occurring.”

2“We cannot understand why our people get injured despite all our efforts.”

3“Why can we not achieve zero harm.”

Psychologists and behaviourists provide us with the answers. They give us new insights into why people do not always conform and obey, and why people are prepared to take safety risks.

This indicated that it’s mostly not the safety system that is lacking, but rather human motivation. People’s state of mind often determines behaviour, and how they feel and what they believe or perceive can motivate them to take a risk or not, or to conform or not.

The number of non-caring and at-risk behaviours observed, shows how people are prepared to gamble with their own safety and that of others.


The intent of the BBC process is to eliminate noncaring and at-risk behaviours from all levels of the organisation.
Why? The answer is simple. Non-caring behaviours have a significant impact on safety and work performance. Non-caring behaviours activate at-risk behaviours to be performed. At-risk behaviours are the direct cause of most injuries, accidents, subquality and losses.

For more information on our BBS Programs contact us for a presentation.

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